work · e-commerce & online sales · 🇫🇷 France · 2020 · refonte 2026
E-commerce website redesign for a coffee roaster
Café Rogo · Selling roast-to-order coffee direct, and growing the store with a partner paid on sales.
the work
A project in constant motion
- Growth partnership since 2025: JR Agency supports Ludo in developing the store and is paid in part on the sales it generates. When the site sells, everyone wins
- Took over an existing site in 2020, then supported it for the long haul
- Full redesign shipped in July 2026: Ludo the artisan front and center, freshness made visible (roasted to order, delivered in 72 h), rethought purchase journey, mobile first
- WooCommerce store: whole bean/ground variations from 250 g to 1 kg, customer accounts, bank payment gateway, free shipping from 50 €
- Verified customer reviews on every coffee, collected automatically after purchase
- Gift card with a free amount, sent by email
- Automatic reorder reminder when the bag is about to run out (in-house plugin), quarterly email to customers
- Complete product structured data for Google Shopping and AI assistants
- A "become a reseller" page for the B2B network, a tips page, a competitive study and a revenue growth plan
The kind of project we love: we are not a supplier, we are in the same boat. And the coffee is excellent, go try it!
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