services · custom tools
The tool that does not exist yet, we build it.
This is where we add the most value. When no plugin and no off-the-shelf software does what your business needs, we write the code that does: clean, documented, tested, and yours. A senior who has been building web tools since 1998 and runs his own SaaS products.
what we build
Four families of tools
WordPress and WooCommerce: the plugin that implements exactly your business rule, lightweight, no subscription. Gift cards with a running balance, sports event registrations with pricing tiers and quotas, auto-refreshing Instagram feeds, shipping rules found nowhere else.
Customer areas, internal tools, platforms with subscriptions and billing. We build and run our own SaaS products: we know what holds up in production and what breaks on the first customer.
Your tools finally talking to each other: payments, CRM, invoicing, calendars, merchant feeds. A robot that reads notifications from one tool and updates the calendar in another. Reports that generate themselves.
A product that crawls, an ageing stack, a developer who left with the keys. Audit, technical debt in numbers, step-by-step recovery plan, rebuild when needed. You know where you stand before you spend.
real examples
Already built for our clients
A registration system for a three-day cycling event: complex forms, pricing by category, exports for the organisers. Gift cards with a running balance for an online shop, with no paid extension. A calendar robot for a healthcare practice that reads bookings made on a third-party platform and blocks the slots in the internal tool, with conflict alerts. A rank tracking tool for Google positions and AI citations, which we use for our own clients. Cause websites with an international directory, machine translations reviewed by humans and an AI-driven admin area.
All these tools have one thing in common: they replaced a manual task or a subscription, and they are still running.
method
How we work
A conversation about your business, not about technology. We restate the need, propose the smallest tool that solves it, and a fixed price.
A usable first version quickly, then iterations. You test on real work, not on a mockup.
A Git repository in your name, documentation, automated tests. No dependency on us to carry on: staying with us is a choice, not a ransom.
After delivery the tool keeps being monitored, updated and tested by our agents, with a human who answers within 48 business hours.
Want that tool to be controllable by AI? That is the next step: AI & MCP connectors.
frequently asked questions
FAQ
Why not an off-the-shelf plugin?
When one exists and does the job, we recommend it: it is cheaper. Custom starts when you are stacking three extensions and workarounds to get close to what you want. At that point the right tool costs less than the sum of the subscriptions and the time lost.
How much does it cost?
A business plugin is measured in days, an application in weeks. We reply with a fixed price after scoping, split into stages so you can stop at each milestone. No prices displayed: every business is different.
What if you disappear?
The code is in a repository in your name, documented, with tests. Any competent developer can take over. That is the guarantee we give every client.
Do you use AI to develop?
Yes, intensively, and that is why the lead times and costs are what they are. But a senior directs, reviews and tests everything that goes out. AI amplifies what you give it, mistakes included: hence the human in charge.
Reply within 48 business hours, sometimes to say an existing plugin will do.